Where It All Started…….

Hello, my name is William Cecil Matthews, also known as “C.C.”  Let me briefly tell you about myself, and some of my credentials.  Ever since I was a little boy, I had a competitive spirit and loved to adventure.  After completing high school, I went off into the U.S. Air Force looking for the ultimate challenge.  Quickly, I began excelling through my field and the non-commissioned officer’s rank.  While serving in the Armed Forces my jobs consisted of Law Enforcement, Investigations, Customs & Immigrations, Presidential Support, System Administrator, Web Design, and Physical Training Instructor.

I received numerous medals and accolades for my efforts in the Air Force.  But the greatest reward I received was when I helped people lose weight so that they were able to continue their service in the Air Force.  By training and educating troops on the importance of exercise and healthy eating habits, they were able to live a healthy and productive life while serving our country. That was the seed that birth my passion for helping others achieve their fitness/weight loss goals.  There’s no greater reward than seeing someones self-esteem elevate, confidence boost, diabetes reverse, and many more life-changing experiences.  I absolutely LOVE my job!!

I Love Anything That Involves Competing……

I am a Natural Pro Bodybuilder (turned Pro–Oct.’08). I’m also a Certified Fitness Trainer with multiple continuing education courses that involve the most updated information in the industry. Also, I’m currently furthering my studies in the Department of Kinesiology and Health Promotion at Troy University.  Over the years, I have helped many people achieve their health and fitness goals.  Now it’s time to let me help you.  I have all the necessary tools to help you achieve that perfect physique you have always dreamed of.  You give me your Body; I give you a Transformation!